Fireside chat from the She Speaks Health event held in Toronto July 2025.

Francesca Passudetti a senior marketing manager at ALK Canada, where she shapes strategies that bring allergy care innovations to patients and providers. Previously, she was a product manager at Novo Nordisk, leading patient strategy.

She’s joined by Tayler Hoffart, who brings deep experience in business operations and growth across early-stage healthtech companies,most recently helping scale Empathia AI, a company using artificial intelligence to automate medical documentation for clinicians.

In this episode, Tayler and Francesca explore what makes healthcare marketing resonate, how to build trust with different types of customers and the importance of partnerships and collaborations from both a pharmacuetical and healthtech lens.